You can tell if a site is unsuccessful or successful by its design. Utilizing effective and appealing web design practices will ensure that visitors will find your website attractive, trustworthy, and easy to use. Then again, if the design is poor, they’ll leave it without looking at anything. Here are some suggestions that will help you make smart decisions about the design of your site.
The speed at which your web page loads is an important design factor. If someone has to wait while your site loads, there’s a chance they will get impatient and go to another site, and they might not visit your site again.
Always give your readers the ability to stop whatever it is they’re doing. For example, put a “clear” button on a form, an unsubscribe link on all newsletters and a “cancel” button on orders. You will inevitably lose repeat customers if you force them to follow through on a purchase that they have decided against for now.
Pay close attention to the background of your pages. Backgrounds with moving GIF views can be great, but can make text hard to read as well. Choose a background that complements your site instead, and visitors will easily understand they message you want to convey.
Retain user information so that people don’t have to waste valuable time re-typing information into forms. For instance, if a visitor registers for your newsletter and they are going to use the same information to make a purchase, be sure the data they’ve already entered is kept, so they do not have to re-enter the same information. You streamline the process when you create “sticky” information, and your visitors will appreciate you not wasting their time.
Regular newsletters attract repeat website visitors. Letting customers subscribe to updates and new information can keep them coming back. Put the form for signing up in a prominent location, such as a sidebar, and use it to compile a list of visitors who opt in to your newsletter. Make sure you only send off the newsletter to people that want it, or you’re sure to find yourself in some trouble.
It doesn’t matter nearly as much as what your website looks like as much as it matters that the files listed are on the smaller side. This is because file sizes are directly correlated with load times. You want the speediest load times possible. Bear in mind that some site visitors are still using dial-up. Perform a test of your website to be sure that it will load quickly on every speed of internet connection.
The success of your site will depend in large measure on whether or not you have a visually appealing and functional web design. A well-designed website can increase your site traffic greatly. If your website isn’t designed well, however, you won’t get many visitors, and those that do look at it may quickly close it and not return. Use the web design strategies you just learned to significantly boost the chance that your website will succeed.